Privacy Policy

U Beautie Ltd / Dead Pretty Ink
15 Wolverhampton Road
Stafford
ST18 4BP

Email: U.beautie@outlook.com
Email: Deadprettyink@outlook.com

Last updated: September 2026

1. About Us

U Beautie Ltd, trading as Dead Pretty Ink, is committed to protecting the privacy and personal information of our clients.

We provide tattooing, body piercing, aesthetic and skin treatments.

For the purposes of UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, U Beautie Ltd is responsible for the personal information we collect and process in connection with our services.

This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and your rights regarding your personal information.

2. Information We Collect

Depending on the service you receive, we may collect information including:

• Your full name
• Date of birth and/or age
• Address
• Telephone number
• Email address
• Appointment and treatment information
• Tattoo, piercing or aesthetic treatment requested
• Consultation and consent information
• Payment and transaction records
• Correspondence between you and our business
• Before and after photographs
• Photographs of tattoos, piercings or aesthetic treatment results
• Information necessary to deal with complaints, queries or adverse reactions

Health and Medical Information

To determine whether a tattoo, piercing or aesthetic treatment is appropriate and safe for you, we may also need to collect information about your health.

This may include information about:

• Medical conditions
• Allergies
• Medications
• Previous treatments or procedures
• Pregnancy or breastfeeding where relevant
• Skin conditions
• Previous reactions or complications
• Other health information relevant to the treatment being provided

Health information is treated as sensitive personal information and will only be collected where it is relevant and necessary.

3. How We Collect Your Information

We may collect your information:

• Through our online waiver/consultation system
• Through paper consultation and consent forms completed in the studio
• When you contact us by email, telephone or social media
• When you make or discuss an appointment
• During a face-to-face consultation
• Before, during or following your treatment
• When you provide photographs or other information to us

Paper consultation and consent records are stored securely within the studio and access is restricted.

Electronic information is protected using appropriate security measures and access controls.

4. Why We Use Your Information

We may use your personal information to:

• Arrange and manage appointments
• Provide tattoos, piercings and aesthetic treatments
• Conduct consultations
• Assess whether a treatment is suitable and safe
• Obtain and record informed consent
• Maintain appropriate client and treatment records
• Provide aftercare advice
• Contact you regarding your appointment or treatment
• Respond to questions or concerns
• Manage adverse reactions or complications
• Handle complaints
• Maintain financial and transaction records
• Meet our legal, regulatory, insurance and professional obligations
• Establish, exercise or defend legal claims where necessary
• Maintain the safety and standards of our services

We only collect information that is reasonably necessary for these purposes.

5. Our Lawful Basis for Processing Your Information

Under UK data protection legislation, we must have a lawful reason for using your personal information.

Depending on the circumstances, we may process your information because:

Contract – the information is necessary to arrange or provide a service you have requested.

Legal obligation – we need to retain or process information to comply with an applicable legal requirement.

Legitimate interests – it is reasonably necessary for the operation and protection of our business, provided those interests do not override your rights and freedoms.

Consent – where appropriate, we may ask for your consent for a particular use of your information.

Where we process health or other special-category information, we will also identify an appropriate condition under Article 9 of the UK GDPR. Where we rely upon explicit consent, this will be obtained separately and clearly.

6. Consultation and Medical Information

Your health information is particularly sensitive.

We request relevant medical information because certain medical conditions, medications, allergies or circumstances can affect whether a tattoo, piercing or aesthetic procedure is suitable or safe.

We will not intentionally collect medical information that is irrelevant to the service being provided.

Clients should provide accurate and up-to-date information during their consultation.

Medical and consultation information will not be used for advertising or marketing purposes.

7. Photographs and Social Media

With your permission, we may take photographs before, during or after your tattoo, piercing or aesthetic treatment.

These photographs may be used for purposes such as:

• Recording treatment progress or results
• Your client/treatment record
• Our portfolio
• Our website
• Facebook
• Instagram
• TikTok
• Other business social-media or promotional platforms

Where photographs are intended for promotional or social-media use, we will obtain appropriate permission from you.

You are not required to agree to promotional use of your photographs in order to receive a treatment.

Where consent is the basis for promotional use, you may withdraw that consent for future use by contacting us. Withdrawal does not make previous lawful use of the photograph unlawful, and content already shared or copied by third parties may not always be capable of complete removal.

Where reasonably possible, we will avoid including identifying information with treatment photographs unless this has been specifically agreed.

8. Marketing Communications

We will not add you to marketing communications simply because you have booked an appointment or received a treatment.

Where consent is required for electronic marketing, we will obtain it separately.

You can ask us to stop sending marketing communications at any time.

9. Payments

We currently accept payment by cash or bank transfer.

Where payment is made by bank transfer, relevant transaction information may appear within our banking and accounting records.

We do not collect or store your online banking passwords or login details.

Financial information may be retained where necessary for accounting, tax, fraud-prevention or legal purposes.

10. Sharing Your Personal Information

We do not sell your personal information.

We may share limited personal information where reasonably necessary with organisations such as:

• Providers that host or operate our website or online waiver system
• IT or data-storage providers
• Accountants or professional advisers
• Insurers
• Legal advisers
• Regulatory or local authorities where legally required
• Law enforcement agencies where disclosure is legally required
• Other service providers acting on our behalf

Where another organisation processes information on our behalf, we expect appropriate data-protection and security arrangements to be in place.

We will not disclose your medical or consultation information to unrelated third parties for advertising purposes.

11. International Data Transfers

Some technology, website, social-media or online service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards required by UK data-protection legislation are in place.

Please be aware that information or photographs posted publicly to social-media platforms may be accessible internationally.

12. How We Protect Your Information

We take reasonable measures to protect the information entrusted to us.

These measures include, where appropriate:

• Secure storage of paper records
• Restricting access to client information
• Password protection and security controls for electronic systems
• Keeping sensitive information confidential
• Only collecting information relevant to the service
• Secure disposal of records when they are no longer required

Although we take appropriate precautions, no internet or electronic storage system can be guaranteed to be completely secure.

13. How Long We Keep Your Information

We will keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, insurance, professional and regulatory requirements.

Different types of information may therefore be retained for different periods.

Treatment, consultation, consent and medical records may need to be retained after your treatment because they may be relevant to treatment history, insurance requirements, complaints or potential legal claims.

Financial and accounting information will be retained for the period required by applicable tax and accounting legislation.

When information is no longer required, it will be securely destroyed, deleted or anonymised where appropriate.

14. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

• Ask what personal information we hold about you
• Request a copy of your personal information
• Ask us to correct inaccurate or incomplete information
• Request deletion of your information in certain circumstances
• Ask us to restrict the way we use your information
• Object to certain uses of your information
• Request transfer of certain information
• Withdraw consent where our processing relies upon your consent

Some rights are not absolute. For example, we may need to retain certain information despite a deletion request where we have a legal requirement or another lawful reason to retain it.

To exercise your rights, please contact:

U Beautie Ltd / Dead Pretty Ink
15 Wolverhampton Road
Stafford
ST18 4BP

Email: U.beautie@outlook.com
Email: Deadprettyink@outlook.com

We may need to verify your identity before releasing personal information.

15. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to investigate your concerns.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent data-protection regulator.

16. Cookies and Website Information

Our website may use cookies or similar technologies to operate correctly, understand website usage or provide certain features.

Some third-party services integrated into the website may also place cookies.

Where legally required, you will be given appropriate choices regarding non-essential cookies.

Further information may be provided through our website’s cookie notice or cookie settings.

17. Children’s Information

Where services are provided to a person under 18, additional age, consent or parental/guardian requirements may apply depending upon the particular service and applicable law.

We will only collect information relating to a young person where necessary and appropriate for the service being requested and will take additional care when handling children’s personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website, business practices or legal obligations.

The latest version will be made available on our website.